24.Among the decisions relating to a product that a company must make are the following:O a. Segmentation, positioning and strategyO b. Advertising, sales promotion and personal sellingOc Environmental decisionsOd. Branding, labeling and packaging 18. Secondary data for marketing research can also be described as:O a. Data collected from respondentsOb. Data collected from a surveyOc Data previously compiled for some purposes other than the current studyO d. Unrefined data25. Which of the following statements about a customer and consumer is correct?O a. Both can never be same personO b. One purchases a product, while the other consumes itOc Both are the only requirements for a marketing exchange to occurOd. One selects a product, while the other purchases it

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Answered: 24.Among the decisions relating to a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
& A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs
1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs
Subway Restaurant (Sandwiches, Cookies, Drinks and etc.) A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. B. Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. C. Elaborate what you think is the value proposition of Subway when it comes to its products or services. You may perform additional research regarding the brand but the answer should be in own words. Satisfactory answer means a helpful rating! Help me understand this pls.... fulfill all 3 requirements in one long paragraph. Make this very well and do not get other work, i will track those! tenkz
a. Explain scope time of the influence of brand perception on customer buying action. b. Explain scope product quality, price and promotion of the influence of brand perception on customer buying action. c. Explain scope respondent of the influence of brand perception on customer buying action.
1. Marketing objectives for new Soft Drink 2. Marketing strategies for achieving the objectives 3. How you intend to Measure, Review and Control the objectives
a. Explain operational definition of consumer purchase behaviour, product quality, price and promotion of 'brand perception'. b. State three question about product quality, price and promotion of customer buying action. c. Explain summary of 'the influence of brand perception on customer buying action.
26. When introducing new products marketers have 3 branding options open to them: A. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an Associative Network Memory Model approach B. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an integrated marketing communications programme C. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a brand equity measurement system D. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a combination of a new and an existing brand
3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…
Chapter 9 also discusses product positioning, repositioning, and perceptual mapping. a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts). b. Construct a perceptual map that includes the Xerox brand in current times.c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps frompart a and part b. d. Color and movemente. Positionf. Isolationg. Formath. Contrast and expectationsi. Interestingnessj. Information quantity
V ,,,How can organizations effectively manage their marketing budget?

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