List and discuss the three frequently used tools that a Strategist can leverage for an Organization/Business that may provide benefit from the media mix modeling tool.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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List and discuss the three frequently used tools that a Strategist can leverage for an Organization/Business that may provide benefit from the media mix modeling tool. 
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