Answered: Labels and logos perform all of 3…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Labels and logos perform all of 3 points the functions below, except: The label describes other competitors product Labels and brand logos can support O the brand's positioning and add personality to the brand The label identifies the product or brand The label might also describe several O things about product like where it was made

Transcribed Image Text:3 points If you are not completely satisfied with a Swarovski purchase or gift for any reason, you have the right to return the product within 14 days from your order's receipt. The friendly return policy represents the: * Sarev rlet Iy Ar O.tlet 1 Imery, C04 Spece Kr20 or 4-454 IFT RESFIPT Tran Cade OE 02 004 NININIENISK SWAROVSKI RETURN POLICY If you are not conoletely satisf1ed alth a Serovski purchese or gl11 for any reason, steply return It in Its ortstrel packagtng within 14 days. With a Receipt ou fl1 recetve a refund In the sane Tender pald: refund checis w1 be fsed froe Cur ret Brand Features Performance quality Product support services

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