Jesse recently visited the public YMCA gym in his city and received a survey that asked thefollowing question, "Please explain the different reasons you chose to visit our facilitytoday." What type of question is this?Closed-endedOpen-endedBipolarMultiple choice Anderson wants to study all 300,000 consumers versus 15,000 consumers of Quby, anenergy drink manufacturer. The drink is tailored to physically fit athletes and children. IfAnderson decides to study all 300,000 consumers of Quby, these people are known as:PopulationDataRepresentationSample

Marketing research methodology refers to the systematic process of planning, collecting, analyzing,…

Answered: Jesse recently visited the public YMCA…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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To understand the value of parental involvement in XYZ primary schools, we conducted a survey collecting the opinions of 15 parents, 15 teachers and 15 students. This study aims to uncover various aspects of parental involvement, academic achievement, and its impact on student learning. Based on interviews with teachers parents and student questions, the collection offers a variety of perspectives and opinions that form a picture of the current situation in the school community.But it is important to look at the findings critically and acknowledge the biases inherent in the data collection process. The self-report form of a social desirability survey where participants can adjust their answers based on social desirability. Additionally, even if teachers' perspectives are helpful, they may be subject to negative studies that may lead to perceptions of family involvement. arrow_forward Step 2: Explaining require specific software or tools. Please be aware that some…
How can the following models help managers? (1) Cluster Analysis, (2) Choice Models, (3) Conjoint Models, and (4) Market Response Models
3. The marketing group for a cell phone manufacturer plans to conduct a telephone survey to determine consumer attitudes toward a new cell phone that is currently under development. In order to have a sufficient sample size to conduct the analysis, they need to contact at least 100 young males (under age 40), 150 older males (over age 40), 120 young females (under age 40), and 200 older females (over age 40). It costs $1 to make a daytime phone call and $1.50 to make an evening phone call (due to higher labor costs). This cost is incurred whether or not anyone answers the phone. The table below shows the likelihood of a given customer type answering each phone call. Assume the survey is conducted with whoever first answers the phone. Also, because of limited evening staffing, at most one-third of phone calls placed can be evening phone calls. How should the marketing group conduct the telephone survey so as to meet the sample size requirements at the lowest possible cost? Who Answers?…
rescarcher wanted to study if family factors had an impact of academic achievement. The family factors investigated were family income, parents' level of education, parents' support and encouragement to their children, and parents' interests in their children education. Answer the Questions 1 to 4 only from the above information: Q.1 Write the objective of research. Q.2 Write any two possible independent variables. Q.3 Write the possible dependent variable. Q.4 Write the relationship between the variables.
. What are the advantages and disadvantages of Regression Model, Econometric Model, Driving Indicator Models?
The president of a small chain of women’s clothing stores was concerned about a four-year trend of decreasing profits. The stores have been characterized as being rather conservative over the years with respect to their product line, store decor, and advertising. They have consistently avoided trendy clothes, for example. Their market is now becoming extremely competitive because several aggressive fashion stores are expanding and are aiming at the young, fashion-conscious buyer. As a result of this competition and the disappointing profit trend, the president is considering making the product line appear less conservative and more oriented toward the young buyer. Before making such a risky change, the president feels it prudent to conduct some marketing research to learn the exact status of his chain. What should be the research purpose? Compose a set of research questions that would be helpful.
How does the accuracy of prediction markets compare to public opinion polls? Prediction markets' accuracy varies widely, They both are equally accurate. Prediction markets provide less accurate forecasts Prediction markets provide more accurate forecasts.
Which best describes the null hypothesis associated with an Analysis of Variance (ANOVA)? Group of answer choices a. Ho: Variance 1 = Variance 2 = Variance 3 b. Ho: Standard Deviation 1 = Standard Deviation 2 = Standard Deviation 3 c. Ho: Proportion 1 = Proportion 2 = Proportion 3 d. Ho: Median 1 = Median 2 = Median 3 e. Ho: Mean 1 = Mean 2 = Mean 3
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A sample of twenty automobiles was taken, and the miles per gallon (MPG), horsepower, and total weight were recorded. Develop a linear regression model to predict MPG using horsepower as the only indepen- dent variable. Develop another model with weight as the independent variable. Which of these two models is better? Explain. MPG 44 44 40 37 37 34 35 32 30 28 26 26 25 22 20 21 18 18 16 16 4 HORSEPOWER 67 50 62 69 66 63 90 99 63 91 94 88 124 97 114 102 114 142 153 139 WEIGHT 1,844 1,998 1,752 1,980 1,797 2,199 2,404 2,611 3,236 2,606 2,580 2,507 2,922 2,434 3,248 2,812 3,382 3,197 4,380 4,036
Construct a questionnaire comprising 6 questions regarding demographic aspect of respondents, 5 questions on dimension of any business issue you want to study and 5 questions of 5-point scaling pattern on the influencing factors of chosen business issue that you are studying through questionnaire.
Discuss JOLLIBEE AND MCDONALDS how they provided the needs of their customers in terms of providing facilities and other additional services to the following groups: . For heavily pregnant women.

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Jesse recently visited the public YMCA gym in his city and received a survey that asked t following question, "Please explain the different reasons you chose to visit our facility today." What type of question is this? Closed-ended Open-ended Bipolar Multiple choice