Jeremy is a salesperson for IBM. In his position, he is primarily responsible for secking repcat sales. Jeremy is most likely focused on O new-business selling. missionary selling. current-customer selling. O team selling. trade selling.
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- Lulu can be classified as a mass marketer because it often ignores market segment differences and targets the whole market with one offer. What is their approach to targeting? O a. differentiated marketing O b. micromarketing O c. target marketing O d. undifferentiated marketing Ibtisam's manager has asked that she identifies a segment that is large and profitable enough to serve, and. that it is possible to evaluate the purchasing power of the identified segment. Ibtisam needs to identify segments that are accessible and substantial b. substantial and measurable measurable and differentiable O d. differentiable and substantial What is the following an example of? "To busy multitaskers who need help remembering things, Evernote is a 13 Ai Ps tv ►► 20 F3 F7 F8 F1 F2 F4 F5 F6 @ #3 $ % & 4. 5 7 8 9. W E Y قI need help explaning the quehstion and showing it step by step 4. Selling expenses are expected to be about 12 percent of sales and Sue is expecting to undertake extensivemarketing and promotion efforts throughout Texas after the business is opened. It is expected that theseadditional promotional expenses will be about $50,000 in 2013 only.1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations
- Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide. Please use no more than 2 bullet points for your answerWrite a sales pitch using the graph and given functions.What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? A. Satisfaction with the salesperson, information, and product knowledge B. Trust in the salesperson, market knowledge, and responsiveness C. Professionalism, information, and market knowledge D. Information, understanding and anticipating needs, and decision making
- When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?The Lilly Pulitzer brand of brightly colored dresses and resortthemed designer items is the uniform of the preppy, Palm Beach set. Indeed, only select young women belonging to certain sororities in certain communities are allowed discounts on the $100 to $500 items. But Target created a buying frenzy by debuting its Lilly for Target collection in April 2015. Target’s Pulitzer line comprised 250 items, such as Lilly dresses at $40, which sold out within minutes of launch, crashed the store’s website, and created a firestorm of negative online comments from customers. The long lines outside stores caused one manager to name the event “Preppy Black Friday,” likening it to the frenzied shopping day after Thanksgiving known as Black Friday. Most shoppers went home empty-handed because others scooped up as much as they could, emptying the racks within minutes. Items then sold on eBay for much higher prices. This type of launch is not new for Target. In 2011, the retailer launched a line of…Interview a salesperson from an expensive, amoderate, and an inexpensive outlet for thefollowing. Ascertain their perceptions of thesocial classes or status of their customers.Determine if their sales approach differs withdiffering classes.a. Men’s clothingb. Women’s clothingc. Furnitured. Wine
- Assume vou are a sales manager. What sales perfor- mance measures would vou want the CRM svstem to provide you in order to better manage your sales force? For each measure. describe how you would use it and at what interval vou would need to update this informationlist some AIS and MIS information from which sales people may benefit.clearly indicate whether the information item would be an output of a traditional AIS OR MIS system and discouss the benefits of integratingExplain how salespeople can generate feedback from buyers. Edit View Insert Format Tools Table 12pt Paragraph v BIUAV 2 T² : v 0 words