Is it ethical for Facebook to mine its users’ posts for signals that those users are about to go through a break up? Is it ethical for the company to then help its clients target their ads based on this research? Is what Facebook is doing different from what other companies do? How might Facebook’s actions be perceived through the ethical prisms of utilitarianism, Kantian rights, justice, Aristotles virtue, and the common good
Is it ethical for Facebook to mine its users’ posts for signals that those users are about to go through a break up? Is it ethical for the company to then help its clients target their ads based on this research? Is what Facebook is doing different from what other companies do? How might Facebook’s actions be perceived through the ethical prisms of utilitarianism, Kantian rights, justice, Aristotles virtue, and the common good
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 2DYMP
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Is it ethical for Facebook to mine its users’ posts for signals that those users are about to go through a break up? Is it ethical for the company to then help its clients target their ads based on this research? Is what Facebook is doing different from what other companies do?
How might Facebook’s actions be perceived through the ethical prisms of utilitarianism, Kantian rights, justice, Aristotles virtue, and the common good?
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