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- If Mr. Ishaq is the Director of Lexus Company in Nizwa, what does he need to do to predict customer sales or product demand? a. Forecasting b. Marketing c. Production d. CoordinationWhich of the following methods lends itself to forecasts for long-term emerging phenomena or revolutionary technologies? A. the sales force estimate technique B. the delphi method C. the jury of executive opinion method D. market testing. Suppose that you are working as an analyst. Your task is to value company XYZ based on financial data available for this company. Discuss how you would go about doing this using themultiple growth rate Gordon growth model. Critically evaluate your approach by discussing any assumptions you make (about forecasts, discount rate etc.). What data is needed to value XYZ?
- 5. it is a tool that allows managers to make educated estimates on revenue and cost of the business in order to cope with uncertainties of the future a.estimating b. guesing c. forecasting d. benchmarkingWhich of the following are qualitative methods of forecasting? a. Sales force composite O b. Market survey O C. All of the above O d. Delphi methodWhich OPSCM maco designs / operations models / manufacturing environments use a forecast to plan for fulfillment of demand? Select one: A. MTO & ETO B. MTO & MTS C. CTO & MTS D. ETO & MTS E. All of them use forecasts. Clear my choice
- Which of the following most requires long-range forecasting (as opposed to short-range or medium-range forecasting) for its planning purposes? A. production levels B. purchasing C. capital expenditures D. job scheduling E. cash budgetingMeasures of success are out Select one: a. criteria or standards used in evaluating proposed solutions to a problem. tion b. identification of acceptable alternatives for collecting data to solve a problem. c. the goals the decision maker seeks to achieve in solving a problem. d. objective data used to identify the most profitable solution to a marketing problem. e. subjective data used to identify the most profitable solution to a marketing problem.A pizza chain wants to forecast the demand rate for each store for each hour in the day.What type of forecasting method is it most likely to deploy?a. Automated forecastingb. Expert panel forecastingc. Weather forecastingd. Macroeconomic forecasting
- A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer wants to produce a three (3) month sales forecast based on the data produced from the research. Objectives: Why users shop online versus in store How to take advantage of the online channel How to improve the company’s website Why does Nordstrom.com (their competitor) appeal to cosmetic consumers versus other websites. Ways to improve consumers’ in-store experience Requireed: Produce fictitious findings, chart and dat analysis that relate back to the objectives.A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: Describe the research design. Use the qualitative method: Netnography. For each give the following details: Participants i. Numbers, gender, age, how selected. Justify each Interviews i. How many, the setting & process, length of time. Justify each ii. Questions/discussions held related to the 4 objectives Ethical…It is a forecasting method that uses interviews and surveys research and analysis of the market for a particular product/service which includes the investigation into customer inclinations. A study of various customer capabilities such as investment attributes and buying potential. O a. Liner projection O b. Market survey O c. Sales force composite O d. Delphi method