Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming. 1) Choose at least 20 brands in 2021 on https://interbrand.com/best-global-brands and choose at least 20 brands in 2011 on https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368, then compare the top 20 in 2021 with the top 20 from 2011, which you selected the 20 brands from 2021 and 2011.
Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming. 1) Choose at least 20 brands in 2021 on https://interbrand.com/best-global-brands and choose at least 20 brands in 2011 on https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368, then compare the top 20 in 2021 with the top 20 from 2011, which you selected the 20 brands from 2021 and 2011.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discussion 5: Brand Equity
Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming.
1) Choose at least 20 brands in 2021 on https://interbrand.com/best-global-brands and choose at least 20 brands in 2011 on https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368, then compare the top 20 in 2021 with the top 20 from 2011, which you selected the 20 brands from 2021 and 2011.
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