In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers.  Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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An ice cream company wants to learn more about its customers, their ice cream preference, and their ice cream purchasing habits. They have created a survey and it is...not good. The survey contains the following types of ineffective survey questions: 

  • A vague questionnaire item
  • A double-barreled question, and
  • A subjective question

In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers. 

Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them. 

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