In the international environment, firms use four basic strategies. These are an international strategy, a transnational strategy, a global strategy, and a: Select one: a. Transnational strategy b. Regional strategy c. Global strategy d. Multi-domestic strategy

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
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In the international environment, firms use four basic strategies. These are an international strategy, a transnational strategy, a global strategy, and a:
Select one:
a.
Transnational strategy
b.
Regional strategy
c.
Global strategy
d.
Multi-domestic strategy
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