In business, what does the picture suggest? 2. Is business similar to playing chess? Why? Why not? 3. Do you think you could only win the game by chances

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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1. In business, what does the picture suggest?
2. Is business similar to playing chess? Why? Why not?
3. Do you think you could only win the game by chances?
4. Is a strategic plan important in order for the products/services to succeed in the marketplace? Why?
5. In your opinion, how do you create a win-win situation despite of massive competition?

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