How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?

How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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