How does the AMA define a “brand"? Of the objectives that a good brand hopes to achieve, which one would you rank to be the most important, and why?
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- Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?Summarize what branding is, which should include - how to develop a brand position and how to create brand equity
- Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?T F The marketing mix is composed of product,price, distribution, and promotion.Conduct research on power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Art/their big idea or value proposition.
- Is ambush marketing legal or unethical? Explain your answer.Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer.Should the Olympics be responsible for protecting the official partners from ambush brands?Discuss how the Tokyo Olympics should handle ambush marketing?Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.Use two or three companies & their respective brands to illustrate the importance of branding and how brand characteristics are symbolic in creating a connection with consumers.We talk about the importance of branding and having a recognizable brand through your products, logos, etc. How do you make your product or company a household name and readily recognized by everyone regardless of if they have ever used or bought your product? Please explain in detail.
- toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is "Brand Development". List and briefly explain the Four Brand Development StrategiesExplain how ads and branding are motivated by product differentiation.