FORECAST 100 110 120 130 ACTUAL 95 108 123 130

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
Calculate (a) MAD and (b) MSE for the following
forecast versus actual sales figures:
FORECAST
100
110
120
130
ACTUAL
95
108
123
130
Transcribed Image Text:FORECAST 100 110 120 130 ACTUAL 95 108 123 130
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