For Further Research (Groups) You are part of an up- and-coming coffeehouse chain in the United States, and you know that you need to participate in com- petitive intelligence activities to learn more about your competitors. Using the Internet, collect at least five dis- tinct pieces of information about either Starbucks or Dunkin' Donuts that will enable you to improve your marketing strategy.
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- Research Whole Foods (wholefoodsmarket.com) and discuss who you think comprises their target market. Remember to consider all Geographic, Demographic, Psychographic, and Behavioral attributes.Think of a business category. In segmentation scheme, which one(s) do you think would be most effective to sell your products or services? In another word, to which segment do you feel you belong more? why?Explain in the most basic terms how the process of segmentation really works. How does it differ from the standard approach of paging that has always been used? Just what does it imply when people talk about "compaction"?
- Describe market segmentation and how does a company decide on its target markets and market segments? Using any Small Medium Enterprise (SME) as an example, justify your answer.Which is most important to Huy Fong’s segmentation strategy, and why?What’s Nestle’s positioning in the market, Health company, Food company, Nutritioncompany, or else? How should Nestle communicate its positioning?
- Woolworth a cloth producing company needs your help in getting a market in your home, Advise on the possible segmentation bases which they can use, support your illustrations with examples and further Describe the market segmentation process which will lead to the success in this business.What is Oprah Winfrey company market trend? and how do they utilize it and promote it ?It's about restuarant infront of the beach business explain the benefit you believe segmentation will add to your company’s ability in providing a better service/product to customers. Specify clearly the following: How many segmentation strategies will you be using with your market/customers? What are the segmentation strategies you are planning to use? Explain your strategies’ choice.