Explain working of following e-business models – using examples of different companies. (a) Store Front Model (Shopping Cart vs. Shopping Mall) (b) Auction Model (Plane Auction vs. Reverse Auction) (c) Portal Model (Horizontal vs. Vertical Portal) (d) Pricing Model (Name-Your-Price vs. Comparison Pricing) (e) Other Models (Bartering vs. Rebate vs. Free Offering)

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Q: Discuss why are some products are easier to sell on line than others.

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