Explain the five major components of research design.
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- Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…What are the benefits and drawbacks of the following: - Jury of Executive Opinion - Delphi Method - Opinion PollsFor Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCGmodel, assign at least one SBU to each category in themodel: star, cash cow, question mark, and dog. Includeat least two pieces of data for each to justify your categorization. Prepare a short presentation to share withyour class.
- Strongly Disagree Disagree Agree Strongly Agree Question 1. Marketing research is a good way to find out what customers want. 2. Marketing research tells companies how satisfied or dissatisfied their customers are. 3. Marketing research can help companies take advantage of marketing opportunities. 4. Marketers can use surveys to help them make better decisions. 5. Marketers can use research to help them spot trends. 6. Technology allows marketers to track customer buying behavior 7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys. 8. Some people like to receive marketing materials that target their specific needs. 9. There are ethical and legal issues involved in gathering marketing research data. 10. Gathering large amounts of data causes concerns about privacy. 11. Theft of customer data…What are the challenges of Filinnials? How do you respond these challenges?Explain about Tolerance for Ambiguity in PETRONAS company.
- Outlinethe significance ofresearch ethics and code of conduct in relation to applied research. How does action research differ from conventional research?What would you considerwhile implementing a research project in your workplace? (List things you take into account before undertaking a project). Discuss whyis itimportant to maintain privacy during research? List various considerations for confidentiality while conducting a research.Some researchers believe that the traditional ethical principles are sufficient for online research but some researchers believe otherwise. Suggest 5 ethical principles for research using Web.Define two of the following terms – a) chronemics, b) oculesics, c) haptics, d) proxemics.
- Chapter 7 discusses influencers.a. Who are likely to be the influencers for Tide Pods?b. How can P&G best target and utilize them?Qualitative research aims to understand concepts, thoughts, or experiences. It provides in-depth insights into poorly understood topics—the data type deals with words, pictures, or descriptions. The methods involve using focus group(s) for “Open-ended questions” to explore subjects’ perspectives, Describing observations in words, and literature reviews. Qualitative research is also at risk for biases, including the Hawthorne effect, observer bias, recall bias, and social desirability bias. How do you ensure the reliability and validity of your findings in qualitative research?Name the type of qualitative research best suited for the following topics: 1. Grade 11 Science Text Book 2. Student Activism Since the Marcos Era 3. Effect of Covid-19 Pandemic to Students’ Mental Health 4. Social Media as a Learning Tool 5. The Ifugao’s Burial Practices