Explain a company's use of a best-cost strategy - what is its purpose or intent? How does a best-cost strategy differ from a low-cost strategy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
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  • Explain a company's use of a best-cost strategy - what is its purpose or intent?
  • How does a best-cost strategy differ from a low-cost strategy?
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