Evaluate how each category of stakeholder impacts the overall success of PepsiCo?
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Evaluate how each category of stakeholder impacts the overall success of PepsiCo?
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- why pepsi company is consider as the best company in the world?Assuming you are a Marketing manager for Toyota, outline and explain necessary steps you would have taken before the institution recorded a decline in sales.You are the new Marketing Manager for The Right Choice Limited. In preparation for your first board meeting with the Directors of the company discuss the importance of understanding the micro and macro environment and how it impacts your role as the Marketing Manager
- In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively?In addition to social and demographic factors, why should the marketing managers understand and react to the economic environment?Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.
- The Social/Cultural environment of marketing includes all of the following, EXCEPT: O the way people live their lives O how people behave O a society's values O a society's unemployment ratesSuggest three challenges that PepsiCo should look at that they can develop into competitive advantages.The characters and factors outside of marketing that have an impact on a company's capacity to develop and sustain successful relationships with target customers are referred to as the marketing environment. Since they are in charge of making the relationship between the company and its customers a reality, marketers in this case more than any other group in the organization must be environmental trend analysts and opportunity seekers. Therefore, go into detail about the many macro and micro actors in the marketing environment. Justify your arguments regarding each of the variables under each category by describing how they will affect the firm's marketing decisions related to the satisfaction of target audiences' needs. You should also elaborate on your arguments by describing a solution to mitigate the impact that these actors (from the marketing environment) will have on the firm's overall marketing activities. And give Ethiopian based examples