Discuss the relationship between brand equity, brand value and share of heart. How can a company use these concepts in practice?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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Discuss the relationship between brand equity, brand value and share of heart. How can a company use these concepts in practice?
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9780357033791
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