Determine the target cost per unit of the toy. Calculate the cost gap per unit of the toy.

Essentials of Business Analytics (MindTap Course List)
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ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter13: Nonlinear Optimization Models
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Avenger Toy Shop produces and sells children’s toys such as puzzles and tents which help the development of young minds. The shop plan to produce and sell a new toy, Knitted Baby Rattle for their new target customers. The estimated production costs are as follows:

  • Two types of materials are required to produce a new toy, Direct and Indirect Materials. Costs of Direct Materials is RM3 per meter while Indirect Materials cost RM4 per meter. Each unit toy uses two (2) meters of Direct Materials and four (4) meters of Indirect Materials.
  • The Labour cost per unit is RM12.
  • Overhead costs are RM10 per unit.

Based on a market survey, competitors sell this product at a selling price of RM50. The new toy’s target return on sales is 20%.

  1. Determine the target cost per unit of the toy.
  2. Calculate the cost gap per unit of the toy.
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