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4. Describe the major trends and forces that are changing the marketing landscape in this age of relationships and networking.
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- Describe the benefits of relationship marketing. How does database technology help firms build relationships with customers?Relationship building is very important to marketers. Explain how these relationships are built and who are the people involved in this process.What is Customer Relationship Management (CRM), and how does it help businesses in managing their customer interactions effectively?
- Establish and explain a point of view on one of the many trends or elements of the internet.1. Identify the elements of an organization’s online marketplace that have implications for developing a digital marketing strategy?How can businesses leverage CRM to create a 360-degree view of their customers and personalize interactions across multiple channels?
- Research and explain the following based on Customer Relationship Management:1. Company and Customer Interactions - Interdependent2. Task or Social-Emotional OrientationWhat role does strategic communication play in the strategic management process?Explain the following Based on CRM 1. Social interactions and interdependent partnership 2. Customer feedback and ensuring satisfaction
- Explain customer relationship management(CRM) and the role of technology in buildingcustomer relationships.Explain and evaluate how and why universities use social networks these days to gaina competitive advantage?Of the market situations identified in the Bass Diffusion section, which one most accurately describes the situation facing a business/organization?