Answered: Critics claim that research activities…

Critics claim that research activities such as this infringe on consumer privacy rights.Should marketers have access to such information?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

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Critics claim that research activities such as this infringe on consumer privacy rights.Should marketers have access to such information?

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Similar questions

Critics claim that research activities such as this infringe on consumer privacy rights. Should marketers have access to such information? Discuss the advantages and disadvantages of such research for both marketers andconsumers.
Describe an example in which marketing research could cause harm to participants.
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A very large social network company analyzes all data it gathers through its service on its members’ activities to develop statistical information for marketers and to plan new services. The information is very valuable. Should the company pay its members for its use of their information? Explain your point of view in detail.
Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?
Explain what qualitative research is and why it might be useful to marketers. What are its major drawbacks?
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Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?
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