Creative Homework/Short Project Imagine that you are building your own e-commerce site. Having a keen understanding of the importance of de- fining and putting in place a set of conversions and metrics in advance of launching the site, you have incorporated the definitions and develop- ment of specific conversions for tracking into the planning of the website. List which actions on the site would indicate a conversion for track- ing purposes and how they would align with the goals of your business. Because this is your web- site, feel free to assume the inclusion of any sorts of features or elements (conventional or uncon- ventional) that you believe would be valuable in terms of the website's look and feel that would enable better tracking and analysis of marketing performance.
Creative Homework/Short Project Imagine that you are building your own e-commerce site. Having a keen understanding of the importance of de- fining and putting in place a set of conversions and metrics in advance of launching the site, you have incorporated the definitions and develop- ment of specific conversions for tracking into the planning of the website. List which actions on the site would indicate a conversion for track- ing purposes and how they would align with the goals of your business. Because this is your web- site, feel free to assume the inclusion of any sorts of features or elements (conventional or uncon- ventional) that you believe would be valuable in terms of the website's look and feel that would enable better tracking and analysis of marketing performance.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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