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CONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of Alternatives 4. Purchase Decision 5. Post-Purchase Evaluation a. Describe the process that you followed when making the purchase. b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.

CONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of Alternatives 4. Purchase Decision 5. Post-Purchase Evaluation a. Describe the process that you followed when making the purchase. b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CONSUMER DECISION MAKING PROCESS 1. Need Recognition
2. Search for Information
3. Evaluation of Alternatives
4. Purchase Decision
5. Post-Purchase Evaluation

a. Describe the process that you followed when making the purchase.
b. Relate your own decision-making process to the five-phase decision-making process as outlined in the textbook: i. Need recognition; ii. Search for information; iii. Evaluation; iv. Purchase decision; and v. Post-purchase evaluation.

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