Considering the viewpoints of the critics regarding the TOMS model, discuss its pros and cons. What type of sustainable charitable causes can TOMS pursue to attract more customers to its social marketing efforts.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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Considering the viewpoints of the critics regarding the TOMS model, discuss its pros and cons. What type of sustainable charitable causes can TOMS pursue to attract more customers to its social marketing efforts.

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