Centennial Company developed a trademark to distinguish its products from those of the competitors. Through advertising and other means, the entity is seeking to establish significant product identification to increase future sales. The similarity between the trademark costs and other intangible and operating costs has caused some confusion over proper accounting. The following items are being treated as part of the cost of the trademark: Marketing research to study consumer tastes Design costs of trademark Legal fees of registering trademark Advertising to establish recognition of trademark Registration fee with Patent Office 400,000 1,500,000 150,000 200,000 50,000 What is the initial cost of the trademark?

Centennial Company developed a trademark to distinguish its products from those of the competitors. Through advertising and other means, the entity is seeking to establish significant product identification to increase future sales. The similarity between the trademark costs and other intangible and operating costs has caused some confusion over proper accounting. The following items are being treated as part of the cost of the trademark: Marketing research to study consumer tastes Design costs of trademark Legal fees of registering trademark Advertising to establish recognition of trademark Registration fee with Patent Office 400,000 1,500,000 150,000 200,000 50,000 What is the initial cost of the trademark?

Principles of Accounting Volume 1

19th Edition

ISBN:9781947172685

Author:OpenStax

Publisher:OpenStax

Chapter2: Introduction To Financial Statements

Section: Chapter Questions

Problem 3TP: A trademark is an intangible asset that has value to a business. Assume that you are an accountant...

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A trademark is an intangible asset that has value to a business. Assume that you are an accountant with the responsibility of valuing the trademark of a well-known company such as Nike or McDonalds. What makes each of these companies unique and adds value? While the value of a trademark may not necessarily be recorded on the companys balance sheet, discuss what factors you think would affect (increase or decrease) the value of the companys trademark? Consider your answer through the perspective of various stakeholders.
Which of the following activities should be expensedcurrently as R&D costs?(a) Testing in search for or evaluation of product orprocess alternatives.(b) Engineering follow-through in an early phase ofcommercial production.(c) Legal work in connection with patent applications orlitigation, and the sale or licensing of patents.
Which of the following research and development and software development costs should be expensed? A) Costs incurred to modify or improve an existing profitable product. B) Software costs before technological feasibility C) Research and development purchased as part of an acquisition. D) Salary costs related to discovering a new product. E) Software development costs incurred after the software works and there is a viable market Which of the following may indicate impairment may have occurred? A) Cash discounts are offered on the products the company sells. B) The business environment is stable. C) A high gross profit percentage on products sold. D) A significant decrease in the useful life of the asset.
The following expenditures shall be expensed when incurred, except O Payment in advance of delivery of goods or the rendering of services. O Start up costs O Advertising and promotion costs O Business relocation or reorganization costs Which of the following items would qualify as an intangible asset? * College tuition fees paid to employees who decide to enroll in an executive MBA program while working with the company. O Legal costs paid to intellectual property lawyers to register a patent. O Advertising and promotion on the launch of a huge product. Operating losses during the initial stages of the project. Which is not considered a research and development activity? O Design, construction and operation of a pilot plant. O Laboratory research aimed at discovery of new knowledge. O Conceptual formulation and design of possible product or process. O Routine on-going effort to refine, enrich or improve quality of existing product. Which statement is correct concerning the amortization…
One factor that is not considered in determining the useful life of an intangible asset is * Residual value Provision for renewal or extension Expected action of competitors Legal life When a patent is amortized, the credit is usually made to * The patent account As accumulated amortization account An expense account An accumulated depreciation account A trademark is an example of which category of intangible asset? Artistic-related Contract-based Customer-related Market-related Which is a research and development cost? * Research and development performed under contract for others Development or improvement of technique and process Offshore oil exploration that is the primary activity of an entity Market research related to a major product for the entity O O O O O O O O
Costs that are capitalized with regard to a patent include a. Legal fees of obtaining the patent, incidental costs of obtaining the patent, and costs of successful patent infringement suits. b. Legal fees of obtaining the patent, incidental costs of obtaining the patent, and research and development costs incurred on the invention that is patented. c. Legal fees of obtaining the patent, costs of successful patent infringement suits, and research and development costs incurred on the invention that is patented. d. Incidental costs of obtaining the patent, costs of successful and unsuccessful patent infringement suits, and the value of any signed patent licensing agreement.
The legal protection that provides a company exclusive rights to produce and sell a unique product is known as which of the following? A. trademark B. copyright C. patent D. goodwill
Definition of the following in Accounting 1. Cost of Patent Inclusions 2. Impairment of Trademark 3. Franchise Cost
The meaning of goodwill in accounting is: Multiple Choice The amount by which a company's value exceeds the value of its individual assets and liabilities. Long term assets held as investment. The support of the board of directors for the operating decisions of management. The cost of developing, maintaining, or enhancing the value of a trademark. Rights granted to an entity to deliver a product or service under specified conditions.
Indicate whether the following items are capitalized or expensed in the current year. a.Purchase cost of a patent from a competitor. b.Research costs. c.Development costs (after achieving economic viability). d.Organizational costs. e.Costs incurred internally to create goodwill.
3. Indicate how items on the list below would generally be reported in the financial statements. Classification [6] [7] [8] [9] [10] [11] Item Cost of searching for applications of new research findings. Goodwill acquired in the purchase of a business. Cost of purchasing a patent from an inventor. Legal costs incurred in securing a patent. Cost of conceptual formulation of possible product alternatives. Cost of purchasing a trademark.
If a trademark is developed internally, it cannot be recognized as an intangible asset on the statement of financial position. True or False