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Calculate customer life time value for the data below. (Show Work) Purchase Occasion Transition Probability Average Basket Size 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 ΝΑ 55% 75% 78% 83% 81% 81% 86% 82% 85% 90% 93% 85% 89% 85% 91% $46.71 $56.71 $57.93 $56.87 $58.26 $66.90 $63.62 $70.27 $63.03 $62.60 $71.81 $76.76 $78.14 $65.65 $74.84 $81.11

Calculate customer life time value for the data below. (Show Work) Purchase Occasion Transition Probability Average Basket Size 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 ΝΑ 55% 75% 78% 83% 81% 81% 86% 82% 85% 90% 93% 85% 89% 85% 91% $46.71 $56.71 $57.93 $56.87 $58.26 $66.90 $63.62 $70.27 $63.03 $62.60 $71.81 $76.76 $78.14 $65.65 $74.84 $81.11

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Calculate customer life time value for the data below. (Show Work) Purchase Occasion Transition Probability Average Basket Size 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 ΝΑ 55% 75% 78% 83% 81% 81% 86% 82% 85% 90% 93% 85% 89% 85% 91% 97% 97% 96% 85% 83% 89% 82% 79% 82% 89% 88% 86% 67% 75% $46.71 $56.71 $57.93 $56.87 $58.26 $66.90 $63.62 $70.27 $63.03 $62.60 $71.81 $76.76 $78.14 $65.65 $74.84 $81.11 $72.08 $87.30 $71.94 $75.44 $70.35 $72.86 $66.68 $79.90 $93.91 $61.08 $94.16 $100.40 $77.89 $99.70
Transcribed Image Text:Calculate customer life time value for the data below. (Show Work) Purchase Occasion Transition Probability Average Basket Size 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 ΝΑ 55% 75% 78% 83% 81% 81% 86% 82% 85% 90% 93% 85% 89% 85% 91% 97% 97% 96% 85% 83% 89% 82% 79% 82% 89% 88% 86% 67% 75% $46.71 $56.71 $57.93 $56.87 $58.26 $66.90 $63.62 $70.27 $63.03 $62.60 $71.81 $76.76 $78.14 $65.65 $74.84 $81.11 $72.08 $87.30 $71.94 $75.44 $70.35 $72.86 $66.68 $79.90 $93.91 $61.08 $94.16 $100.40 $77.89 $99.70
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