Byju’s sponsored popular reality show ‘Kaun Banega Crorepati’ (KBC) and incorporate a special week. The activity was restricted to students studying in Byju’s only. From the viewpoint of Message Strategy, a credible show such as KBC supported Byju’s in playing restrictive practice. This was great news for Byju’s but also a blackmail to parents of intelligent students forcing them to enroll at Byju’s. Question: Do you support the above viewpoint of the author? If Yes, kindly suggest what alternate strategy should have been followed. If no, kindly support your answer with your logic.
Byju’s sponsored popular reality show ‘Kaun Banega Crorepati’ (KBC) and incorporate a special week. The activity was restricted to students studying in Byju’s only. From the viewpoint of Message Strategy, a credible show such as KBC supported Byju’s in playing restrictive practice. This was great news for Byju’s but also a blackmail to parents of intelligent students forcing them to enroll at Byju’s. Question: Do you support the above viewpoint of the author? If Yes, kindly suggest what alternate strategy should have been followed. If no, kindly support your answer with your logic.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Byju’s sponsored popular reality show ‘Kaun Banega Crorepati’ (KBC) and incorporate a special week. The activity was restricted to students studying in Byju’s only.
From the viewpoint of Message Strategy, a credible show such as KBC supported Byju’s in playing restrictive practice. This was great news for Byju’s but also a blackmail to parents of intelligent students forcing them to enroll at Byju’s.
Question: Do you support the above viewpoint of the author? If Yes, kindly suggest what alternate strategy should have been followed. If no, kindly support your answer with your logic.
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