Brinker International operates restaurants in several different segments of the casual dining market. This isa.A relatively high level of diversificationb.An example of product diversificationc.Unlikely to reduce variability in the firm’s profitability since the restaurants are all in the casual dining categoryd.An example of related linked diversification

Linked diversification is a kind of diversification in which a product or service sells similar…

Answered: Brinker International operates…

Business

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Brinker International operates restaurants in several different segments of the casual dining market. This is

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Brinker International operates restaurants in several different segments of the casual dining market. This is

A relatively high level of diversification

An example of product diversification

Unlikely to reduce variability in the firm’s profitability since the restaurants are all in the casual dining category

An example of related linked diversification

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