An entrepreneur has embarked on a project to use human hair in place of animal furs in a clothing line. The human hair is to be woven into cotton fabrics, to make a hybrid fabric, that can be used as a thermal insulating fabric (i.e., it keeps persons warm). To increase the probability of sales the hybrid fabric must be dyed in various colors. Provide advice to the entrepreneur on what approaches should/could be taken to dye the new hybrid fabric. In your advice discuss the requirements of the dyes to be used, why hair dyes would not be a good option and how the dye(s) you suggest would work in the application based on the structure/properties of the fabric.

An entrepreneur has embarked on a project to use human hair in place of animal furs in a clothing line. The human hair is to be woven into cotton fabrics, to make a hybrid fabric, that can be used as a thermal insulating fabric (i.e., it keeps persons warm). To increase the probability of sales the hybrid fabric must be dyed in various colors. Provide advice to the entrepreneur on what approaches should/could be taken to dye the new hybrid fabric. In your advice discuss the requirements of the dyes to be used, why hair dyes would not be a good option and how the dye(s) you suggest would work in the application based on the structure/properties of the fabric.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 1VC

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