ABC is an online-to-offline platform that sells e-commerce products to offline customers through a network of agents. ABC gives a commission to agents for each sale made. ABC has 4 main product categories: electronics, fashion, supermarket, and others. Please refer to the exhibits for data sets pertaining to the questions below. Today is May 16th.What is the average growth in average sales per agent per month from March to May target? Answer:..... %Which one is the category with the highest and lowest average month-on-month sales growth from March to May target? Answer: Highest : .......... Lowest:.............Today is 16th May We have got the interim result of the sales figures in the first half of May. Typically, the first half of the month constitutes of 40% of sales. Using this assumption, will we reach our May target? What % over the target will we over/under-deliver? Answer: under/over-deliver by ......... % of targetUsing that assumption, which category (or categories) will not reach the targeted sales figures in May? Answer: ........ The average sales per agent in the electronics category in April is 775.000,-. What % of agents in April bought electronics? Answer: ....... %The average basket size per purchase per agent in the fashion category in April is Rp. 180.000,-. A third of agents made only 1 purchase that A third made 2 purchases that month. The rest made an average of 3.5 purchases that month. What % of agents in April bought fashion? Answer: ..... %The commission given by ABC to agents vary by product category. Currently, the commission for electronics and supermarket is 5% of sales, while the figure is 20% for fashion and 10% for others. How much faster/slower did the sales at ABC grow over commission between March to April? Answer: Sales grew ......... percentage point faster/slower than commissionSales of ABC Fashion category comes from two merchants: VerryVenka (VV) and VukaLavak (VL). VV typically constitutes 40% of the fashion sales in ABC. VV's COO came to us and said, "Let's make our relationship stronger. We would like to be the merchant of choice for your " VV decided to launch a free shipping promotion for ABC agents during the 2nd half of May. The promotion is expected to grow VV's sales at ABC by 45% for the remainder of the month, over current forecasted figures for the rest of May. In addition to that, a third of VL's sales are expected to be shifted to VV. If this happens, by what % will ABC's overall fashion sales exceed target in May? Answer:...... %If this happens, what % of fashion sales will come from VV in May? Answer: ......%The month-to-month retention of agents in ABC is 70%. This means, 70% of agents continue shopping at ABC the following 30% of agents are one-off and will not come back to ABC. In March, the split between new and recurring agents were 50-50. What is the share of new agents in May that are new, out of 3,046 agents? Answer: .......% 2016861091011311181574666I Electronics300330132261FashionSupermarket4636168013761 OtherMarAprMay target May 1st to 15thNumber of1,8382,3893,046457transactingagents

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Survey of Accounting (Accounting I)

8th Edition

ISBN:9781305961883

Author:Carl Warren

Publisher:Carl Warren

Chapter11: Cost-volume-profit Analysis

Section: Chapter Questions

Problem 11.18E

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ABC is an online-to-offline platform that sells e-commerce products to offline customers through a network of agents. ABC gives a commission to agents for each sale made. ABC has 4 main product categories: electronics, fashion, supermarket, and others. Please refer to the exhibits for data sets pertaining to the questions below. Today is May 16^th.

What is the average growth in average sales per agent per month from March to May target? Answer:..... %
Which one is the category with the highest and lowest average month-on-month sales growth from March to May target? Answer: Highest : .......... Lowest:.............
Today is 16th May We have got the interim result of the sales figures in the first half of May. Typically, the first half of the month constitutes of 40% of sales. Using this assumption, will we reach our May target? What % over the target will we over/under-deliver? Answer: under/over-deliver by ......... % of target
Using that assumption, which category (or categories) will not reach the targeted sales figures in May? Answer: ........
The average sales per agent in the electronics category in April is 775.000,-. What % of agents in April bought electronics? Answer: ....... %
The average basket size per purchase per agent in the fashion category in April is Rp. 180.000,-. A third of agents made only 1 purchase that A third made 2 purchases that month. The rest made an average of 3.5 purchases that month. What % of agents in April bought fashion? Answer: ..... %
The commission given by ABC to agents vary by product category. Currently, the commission for electronics and supermarket is 5% of sales, while the figure is 20% for fashion and 10% for others. How much faster/slower did the sales at ABC grow over commission between March to April? Answer: Sales grew ......... percentage point faster/slower than commission
Sales of ABC Fashion category comes from two merchants: VerryVenka (VV) and VukaLavak (VL). VV typically constitutes 40% of the fashion sales in ABC. VV's COO came to us and said, "Let's make our relationship stronger. We would like to be the merchant of choice for your " VV decided to launch a free shipping promotion for ABC agents during the 2nd half of May. The promotion is expected to grow VV's sales at ABC by 45% for the remainder of the month, over current forecasted figures for the rest of May. In addition to that, a third of VL's sales are expected to be shifted to VV. If this happens, by what % will ABC's overall fashion sales exceed target in May? Answer:...... %
If this happens, what % of fashion sales will come from VV in May? Answer: ......%
The month-to-month retention of agents in ABC is 70%. This means, 70% of agents continue shopping at ABC the following 30% of agents are one-off and will not come back to ABC. In March, the split between new and recurring agents were 50-50. What is the share of new agents in May that are new, out of 3,046 agents? Answer: .......%

2016
86
109
101
131
118
157
46
66
I Electronics
300
330
132
261
Fashion
Supermarket
463
616
801
376
1 Other
Mar
Apr
May target May 1st to 15th
Number of
1,838
2,389
3,046
457
transacting
agents

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