(a) What are three (3) major decisions in international distribution that should be undertaken by global marketers and how can companies optimize the most cost-effective ways to get their product to the end-user in the least amount of time.   (b) Discuss the role/s that an Integrated Marketing Communication approach would play in the global company's promotional strategy.

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Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.