A very large percentage of nonprofits are exclusionary and promote anti-social messages. A. True B. False
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A very large percentage of nonprofits are exclusionary and promote anti-social messages.
A. True
B. False
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- Whether businesses like it or not, bloggers have tremendous power. A positive review on a popular blog can mean exponential increases in sales. The opposite situation could be true for a negative review. Regardless of whether or not most bloggers are qualified to give advice about products, their readers pay attention and so, therefore, must marketers. Many companies now send out samples, free trips, stays in hotels, etc. to bloggers in the hopes of garnering praise on popular (and moderately popular) blogs. With literally millions of blogs already in existence, and new ones popping up all the time, this can amount to an overwhelming task for marketers. However, blogs can be a great way for companies to generate some low-cost publicity. This is why so many firms have resorted to appealing to bloggers. 1. Suggest a few (5-7 school appropriate blogs) and search for ways that marketers are utilizing the sites. {You might find advertisements, reviews, or brand names prominently displayed…Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a a. Supermarket b. Convenience Store c. Retailer d. Discount Store Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line? a. Place b. Product c. Price d. Promotion A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as a. Channel distributors b. Intermediaries c. Upstream…What is right in one context and may not be right in another is an example of ________. (A) moral relativism (B) utilitarianism (C) moral absolutism (D) none of the above
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