A locally-owned TV dealer, placed an ad in the local newspaper, advertising unbelievably low-priced TVs. The sales people were instructed to divert the customers’ attention to higher priced TVs.  What is this called?

Q: Which of these does not increase the customer's willingness to pay? Price Product Features Brand…

A: The buyer's willingness to pay - It is the greatest that they would pay for a specific item. It very…

Q: You are a sales representative for your company. Write a letter in block format to XYZ of ABC…

A: Manav Industries 155 –YA  Industrial Area Delhi City January 31, 2018 Mr. XYZ The Manager ABC…

Q: In the Video Game simulation, which decision involves a promotional event?

A: Video game simulation allows the user to experience the real world with the help of video games. It…

Q: epsiCo is investing in ads for its trademark cooldrink brand, after Coca-Cola beat out its rival in…

A: Pepsico is an american multinational food and beverage company, headquartered in new york. The…

Q: What are the importance of the following medium in promoting products: a) Print Media D) Radio c)…

A: In traditional organizations, there was a selling process being done where the organizations were…

Q: You have recently been promoted to be director of advertising for the Timkin Tool Company. In your…

A: Advertising is the method of promoting the goods to the consumers, it helps the organization to…

Q: What is the specific purpose of an acceptable use policy?

A: All business organizations and many other institutions always work upon some basic rules,…

Q: [Amanda] Amanda received a postcard from a local wellness spa. The card invited her to attend an…

A: The strategic actions that lead to publicity of a product or service to influence particular…

Q: The objectives of retail promotions are to _________ the target market. a. Inform, persuade and…

A: Retail promotion can be explained as the strategy that the company uses to improve the demand of the…

Q: What is an implied warranty? How is it created? Describe the implied warranty of merchantability…

A: An implied guarantee is a legitimate term for the affirmations—composed or oral—that an item is good…

Q: Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body…

A: The social media platforms are increasingly being used in advertisement campaign in modern day…

Q: Mercedes-Benz introduced the C-class using a single, comprehensive advertising campaign, with the…

A: OPTION A is correct - TRUE

Q: Federated Banks is interested in consumer-ori-ented sales promotions that would encourage se-nior…

A: Sales promotional action needs to be a lucrative offering to the old citizens so that they can be…

Q: Give an example of service advertisements that reflect each of Legg and Baker's forms of interactive…

A: Service advertisements are prototype advertisements that allow us to focus on the core value…

Q: What advertising medium is best for the following products: D. House and lot G. Newspapers and…

A: The following advertising medium is best for the products mentioned.

Q: _______ Manufacturers’ seconds or off-season merchandise are examples of products sold.

A: Retail marketing refers to all of the strategies used by a consumer products or service company to…

Q: Briefly name, and in your own words, discuss the four distinct layers to a product applying your…

A: The Volvo is one of the most well-known automobile manufacturer in the world. Its cars and vehicles…

Q: Discuss the role of measurement and scaling in assessing the consumer response to the old and new…

A: Measurement and scaling is important to analyze the responses received when the research has been…

Q: Federated Banks is interested in consumer-oriented sales promotions that would encourage senior…

A: Characteristics of consumer orientation from a consumer perspective are: • The focal point is the…

Q: Channel images do no really effect the brand image of the product they sell that much vs channel…

A: The distribution channel is considered as a chain of any business organization by which the consumer…

Q: Samara Brothers' sales were affected due to the harm caused by Wal-Mart stores.

A: Bollywood stores and stores that a dealt with clothes spelling of male female gets cuddles Samara…

Q: Differentiate Products (Goods) and Services with suitable examples.

A: The intangible means, a product that can't be touched or seen and it includes all the immaterial…

Q: John wants to promote his ketchup product that is a mix of Banana and Tomato flavors. Since he is…

A: To promote his product John can use these promotional tools as Historically, advertising messages…

Q: particularly low price and is widely advertised. When coming to buy the item, consumers a

A: The bait prices are the unscrupulous promoting strategy that includes attracting purchasers with the…

Q: Packaging is part of: Product usage in certain cases OProduct tangibles Brand image OAll options

A: Packaging can be explained activities that the companies undertake to protect the goods from any…

Q: Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard…

A: In the given multiple choice question scenario, we are provided with a short incident involving…

Q: the major problems associated with licensing? Explain in detail.

A: Licensing: It is a intellectual property assets is a large multimillion dollar business reaching…

Q: What are the distinctions between class, exception, and product rates?

A: Class, exception, and product differences

Q: ONE privacy issue that could arise with ad-hoc sales

A: An Ad hoc reporting is a type of a business intelligence process in which the company can quickly…

Q: Magazines are kind of products that are relatively low-priced and placed in many locations to make…

A: The products that are bought very often and without much research are called convenience products.…

Q: Suppose that XYZ discontinues the product line and that the company places ads in farmers' trade…

A: Ethical implications are defined as a set of principles that guide an individual or organization's…

Q: How will profit be affected if the individual firms. Increased price

A: Achieving higher profit is one of the major goal of any organisation. different…

Q: Fear appeals in advertisements are a form of negative reinforcement. Can you cite a particular…

A: A fear appeal in advertising refers to advertising tactics/strategies followed by companies to…

Q: Cigarette advertisements in the United States are required to carry a warning label about the health…

A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…

Q: Discuss ‘mortification’ as an image restoration strategy after an incidence that threatens to damage…

A: The image restoration theory can be referred to as a set of strategies designed to help…

Q: which of the following is a characteristic of product extensions in the hospitality and tourism…

A: To extend a product is different from extending a product line. In product extension, the brand name…

Q: what is the name of websites, to run ads for free

A: The online ad is an effective route for organizations to expand their scope, gain new clients, and…

Q: All of these are examples of direct marketing tools except which? Multiple Choice   direct mail…

A: Direct marketing refers to the selling of goods and services to customers directly through a…

Q: What are the salesperson's guidelines for offering and requesting concessions? Be explicit and give…

A: Ans. Notwithstanding how sensible or cutthroat you accept your estimating is, you'll probably run…

Q: Differentiate advertisements, sponsorship, and plug, in a TV broadcast.

A: Marketing is the process of making the customers aware about the product/service and using…

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.