A consumer packaged-goods company (e.g., Pepsi) has just developeda new beverage. The company needs to estimate the demand for such anew product. What sources of syndicated data could it explore?
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| A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore? |
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- (1) As a consumer yourself, does the convenience ofonline shopping outweigh the loss of privacy thatmarketing analytics can create? Why or why not? (2)If the creative side of marketing appeals to you, howdo you feel about the data-heavy nature of marketinganalytics?4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimum
- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?Why do you think developing a Marketing Plan for a new or existing business is an important activity for marketers and for companies in general? What is your opinion of the Acme Consulting Sample marketing Plan that is uploaded as a sample marketing plan?Please answer question 3.1 and 3.2 3.1. Identify the various objectives of marketing departments and provide an example for each. 3.2. Discuss the concept ‘Market segmentation’, including the types of segments.
- 1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each. 2. What is target marketing and its importance? Give an example of it.Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers?1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.
- 3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.1. To deal with consumer heterogeneity in the marketplace, marketers engage in segmentation efforts (based on statistical procedures such as cluster analysis). List the main reason why scaling the data as a step in the segmentation effort is a good idea.What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.