9.Which of the following are factors that may be evaluated when preparing the sales forecast? a. Number of full-time employees available to work b. Expected business activities or competitors c. Market research studies d. Upcoming advertising campaigns e. Three of the above
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- Refer to Appendix 3, Marketing by the Numbers, to determinethe marketing return on sales (marketing ROS)and return on marketing investment (marketing ROI) forCompany A and Company B in the chart below. Whichcompany is performing better? Explain. (AACSB:Which of the following is a key performance indicator of the internal business perspective in a balanced scorecard? A. return on investment B. hours of employee training C. number of warranty claims received D. percentage of market shareAs an accountant , how would you choose an advertising theme based on data received from marketing research
- Per given item (A to P), Identify if it is under Financial Perspective, Customer Perspective, Learning Perspective or Internal Perspective The following items are connected to one of the four perspectives on the balanced scorecard: A. Revenue B. Inventory C. Employee satisfaction D. Customer satisfaction E. Market share F. Cycle time G. Orders M. Net Income H. Asset value N. Resource Allocation . Customer retention J. Employee education K. Quality contral L Brand strength O. Employee turnover P. Cash FlowThe role of management accounting in problem solving involves: Select one: O A. The recording of sales by geographical region Establishing the company's market share O B. O C. Deciding on whether to lease or buy photocopiers O D. b) and c) aboveWhich of the following would be considered when preparing a company's sales forecast? Anticipated Advertising General Economic Expected Competitive A. B. C. D. E. Campaigns Yes Yes Yes Multiple Choice Yes No Choice A Choice B Choice C Choice D Choice E Trends Yes No No Yes No Actions No Yes No Yes Yes
- Which among the following is an example of routine report submitted to the management? a. Report on technological changes in the industry b. Report on general economic forecast c. Feasibility study for a new business plan/project d. Sales report1. Customer profitability analysis allows managers to do which of the following? a. Identify the closest competitor. b. Sell to higher end customers. c. Manage each customer's costs-to-serve. d. Focus solely on service calls. 2. What is the focus of operational control? a. Long-term operating performance. b. The profitability of the company. c. The activities of company executives. d. Short-term operating performance. 3. The objectives of management control of the manager include: a. Cost, quality, and functionality. b. Management by objectives. c. Management by exception. d. Motivation, incentive, and fairness. 4. Cost allocation of costs for shared services in an organization is intended to remind managers of: a. The cost and value of using shared resources. b. How much capacity a firm has. c. Manufacturing cycle time. d. Variable costing income calculations. 5. The method for directly measuring the value of a firm's equity is: a. Market value. b. Sales multiple. c. Earnings-based…Describing the balanced scorecard and identifying key performance indicators for each perspective Consider the following key performance indicators, and classify each according to the balanced scorecard perspective it addresses. Choose from financial perspective, customer perspective, internal business perspective, or learning and growth perspective. a. Number of employee suggestions implemented b. Revenue growth c. Number of on-time deliveries d. Percentage of sales force with access to real-time inventory levels e. Customer satisfaction ratings f. Number of defects found during manufacturing g. Number of warranty claims h. Return on investment i. Variable cost per unit j. Percentage of market share k. Number of hours of employee training l. Number of new products developed m. Yield rate (number of units produced per hour) n. Average repair time o. Employee satisfaction p. Number of repeat customers
- Classify the performance measures below into the most likely balanced scorecard perspective itrelates to. Label your answers using C (customer), P (internal process), I (innovation and growth), or F(financial). Customer satisfaction indexExplain what a manager might find useful information from their comppany's income statement and balance sheet in planning and carrying out an advertising campaign.Classify the performance measures below into the most likely balanced scorecard perspective towhich it relates: customer (C), internal processes (P), innovation and growth (I), or financial (F). Sales returns