4. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal
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- 1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?- Write the blank the correct answer given inšlde te Location studies Test Marketing Consumer markets Advertising pre-and pos-testing Data analysis Observation research Pricing tests Concept, product development, and product studies Target market studies Usage, attitude, and image studies External factor research Usage, attitude, and image studies 1. It can be used to decide on the packaging, to determine the market reaction and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and to determine price elasticity. 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. 4. The information from these researches helps marketers identify macro-environmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. 6. It reveals the effectiveness of point-of-purchase collateral materials. 7. It…
- Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light15. A brand is a product that can be offered to a market for consumption that might satisfy a need or want. Select one:TrueFalseHow does a consumer recognize a need for a product? Are there a series of steps before a purchase is made? Are these steps the same for different consumers? Are they the same steps for different products purchased by the individual? After the purchase is made is there an evaluation process that one goes through?|
- Select the most appropriate positioning for a firm that currently home delivers pre-prepared food, on a weekly basis, to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children. You have been presented with a number of different positioning alternatives that the firm could adopt for this new target market – which one would you choose? Alternative Positioning Options for Kid’s Home-delivered Lunchboxes Option One – As a weight-loss product For = Many kids are becoming over-weight Against = Kids may be embarrassed to take to school Option Two – As a convenience/easy way to organize kid’s school lunches For = Both parents work in many families and time is important Against = Some parents may be embarrassed that they have to outsource their kid’s lunch (as potentially seen as disorganized or lazy) Option Three – As a simple way to…Creating a qualitative questionnaire that includes 15 different types of open questions about Internet advertisements. Internet advertising outperforms TV ads. There are spreading at this time because they are many people who use the internet. Also, people use the internet more than watch TV or reading a magazine. Online advertising is a form of promotion that uses the Internet to send marketing messages that attract customers. Online advertisement is a traditional ads with direct access to information and content that is not limited to space or time. The essay will discuss the kinds of advertising and focus on the internet advertisement. Also, the effect of internet advertising. Today's advertisers have a wide range of options available to them. The Internet alone provides many of these. There are many kinds of advertising such as Newspaper, Magazine, Radio, and TV and online. Newspaper ads can promote your company to a wide range of customers. The displayed ads are…1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- 11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationDuring an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when: Question 21 options: a) the perceived risk of the product or service to be purchased increases. b) the consumer is confident of making a purchase decision with the information at hand. c) the consumer is knowledgeable and well informed about a potential purchase. d) the product or service to be bought is a frequently purchased, low-cost item.Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.