2. Profit maximization of a seller in a competitive price-searchermarket Consider Unico Doughnut, a doughnut shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue (MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green rectangle (triangle symbols) to shade in the aree representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss PRICE (Delars per dough) 350 1.50 1.00 ● 05 10 18 ATC MR QUANTITY (Thousands of doughnuts) Demand 35 40 At the profit-maximizing output and price, the shop's profit is equal to 1 Given the profit-maximizing choice of output and price, there are Proft Maximizing Outcome Loss (Hint: Be sure t shops in the industry than there would be in long-run equilibrium. enter a minus sign if profit is negative.)

Survey Of Economics
10th Edition
ISBN:9781337111522
Author:Tucker, Irvin B.
Publisher:Tucker, Irvin B.
Chapter8: Monopoly
Section8.4: Comparing Monopoly And Perfect Competition
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2. Profit maximization of a seller in a competitive price-searchermarket
Consider Unico Doughnut, a doughnut shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue
(MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run.
Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green
rectangle (triangle symbols) to shade in the area representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to
shade in the area representing its loss.
PRICE (Dollars per doughnut)
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0
MC
0
05
ATC
Demand
10 15 20 2.5 3.0 3.5 40
QUANTITY (Thousands of doughnuts)
MR
At the profit-maximizing output and price, the shop's profit is equal to 3
Given the profit-maximizing choice of output and price, there are
Proft Maximizing Outcome
Profit
Loss
.(Hint: Be sure to enter a minus sign if profit is negative.)
shops in the industry than there would be in long-run equilibrium.
Transcribed Image Text:2. Profit maximization of a seller in a competitive price-searchermarket Consider Unico Doughnut, a doughnut shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue (MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. PRICE (Dollars per doughnut) 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0 MC 0 05 ATC Demand 10 15 20 2.5 3.0 3.5 40 QUANTITY (Thousands of doughnuts) MR At the profit-maximizing output and price, the shop's profit is equal to 3 Given the profit-maximizing choice of output and price, there are Proft Maximizing Outcome Profit Loss .(Hint: Be sure to enter a minus sign if profit is negative.) shops in the industry than there would be in long-run equilibrium.
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