1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with each

1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with each

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

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