Please answer the following 6-10 II.A. Directions: Write True if the underlined word makes the statement correct. If not, replace theunderlined word with a more appropriate term to make it correct.1. Market segmentation is the analysis of the external environment and the internalcompany environment.2. Description of the product or service being marketed is known as pricing strategy.3. Key performance indicators is a detailed step by step plan about what needs to happen,when and who's responsible.4. To Execute the marketing plan, budget is required.5. Positioning describes the promise, voice and personality of the duct.

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Answered: 1. A. Directions: Write True if the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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TRUE or FALSE: Write T if the statement is correct; and F if the statement is false on the space provided before each number: _1. Negotiation with retailers is a pull promotional strategy where retailers are persuaded to sell a product to the end consumer. _2. Marketing control involves outlining the action plan of the company. _3. Distribution channels determine where and when the product will be available to customers and end consumers. _4. Survival pricing becomes the main pricing objective of companies when they are in deep competition with others. 5. Brand awareness is considered in establishing performance standards while product feature recall is not. _6. Failure to meet demand is indicated by insufficient supply of the product and inability to deliver a service. _7. Once a plan is implemented, it is also necessary to monitor if the objectives of the company have been met.
Directions: Complete the statements below and write your answers on the space provided. 1. talks about human labor force involved in the manufacture of products. It is measured as the most serious and main factor of production. 2. is about raw materials necessary in the production of a product. 3. discusses the process or way of transforming raw materials to finished products. 4. The purpose of a customers with details around the features and benefits of the is to provide product so they're obliged to buy. 5. A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions.
26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…
1. Describe two types of cost estimates that can be used in the Marketing Mailing project. 2. Describe the four characteristics of a reliable cost estimate. 3. Explain the importance of cost estimates in project budgets.
4. What information should be conveyed in the executive summary? 5. Distinguish between short-term and long-term objectives. Between quantitative and qualitative objectives. Between efficiency and effectiveness. Give examples. 6. How is the market analysis section linked to the marketing section?
MCQ445: Which of these is true ? a. Generic products and customized products are types of software products. b. Generic products are produces by organization and sold to open market. c. Customized products are commissioned by particular customer. d. All of the above.
1.1 Operate under the assumption that you have secureda meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL. 1.2 Research the market, list and explain 10 prospective B2B customers that would be the right fit for your product/service within the market you will serve. A. For each provider, the name of the business, the address, and phone number. B. Explain in detail why each was selected and identified through your prospecting exercise as the most viable prospects. C. Select your best prospect for your oral presentation and explain why they are your number choice to close the sale. 1.3 Describe the features, advantages, and benefits of your product/service. 1.4 How should you prepare for the negotiations portion of the sales call and build value to justify the asking price?
Identification. Give the term to what is described. 1. It refers to products or services that prospective buyers can buy and use that are similar to the desired product for a lesser price. 2. A strong competitive force when they comprise a large portion of the demand and purchase a sizeable percentage of industry products. 3. It is a conscious arrangement of rules to direct choices and accomplish objectives. 4. It is a conscious arrangement of rules to direct choices and accomplish objectives. 5. A planned course of actions taken that will guide an individual or group to achieve one or more goals. 6. It determines a course of action to achieve the set goals and objectives. 7. It exists when many sellers offers similar products that are not perfect substitutes for one another. 8. It is characterized as a deliberately formalized design of positions or jobs for individuals to fill in an organization. 9. It is a new product with the potential for success, but they need a lot of cash for…
Which of the following statements regarding multiple measures or a single measure ofperformance is not correct?A)The advantage of using branch profits to evaluate branch managers is that profit is relativelysimple to compute and reflects the organization's ultimate goal. B)The use of multiple measures can influence branch managers' decisions by changing thecomponents of the performance measurement system to reflect changes in the firm'sstrategy. C) If the branch managers are more knowledgeable than the corporate staff about localconditions and what local clients value, a single measure could be preferable. D) If the corporate office has better knowledge of what it requires to operate a profitablebranch, using multiple measures provides a way to communicate this knowledge and achievecommon branch operations E) All of the above are correct statements.
59) Which of the following statements about hotel revenue management is FALSE? A. Most tactical-level reyenue management actions can be controlled with a simple spreadsheet designed by those who use it every day. B. Revenue management is new, as are all of the strategies that are employed to maximize profit. C. Most hotels have multi-tiered rate structures that they adjust based on key revenue management variables D. The hotel industry recognizes revenue management as one of the core competencies vital to profitability.
39 d out of question 10 A business plan is important for all the following except. Select one: O a. It compels a company's founders to carefully consider every aspect of their operation. O b. It is a selling document that allows a company to introduce itself to potential suppliers and business partners. O C. O d. It gives an investor something to think about. It gives lenders and investors confidence and assurance that they will earn a reasonable return.
To determine: The ways in which report writers can ensure that they present their topics objectively and credibly. Introduction: Business requires variours reports to be presented to the consumers regarding the company's perfomance.Some of them are the company's annual report,perfomance report,etc.writers who are specialized and experienced write these reports.a reports is actually written for a specific target audience.Specific information is anlyzed and applied to prepare a report.

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