1) Which of the following is NoT a reason for firms to participate in strategic alliances? a. To allow firms to combine their resources, capabilities, and core competencies. b. To develop oligopolies in a market and eliminate competition. C. To encourage beneficial partnerships between firms. d. To allow firms to pursue benefits in designing, manufacturing, or distributing goods. 2) A firm can create a competitive advantage: a. through either a cost leadership or differentiation strategy. b. by increasing its sales and net profit. c. only by ottering unique product features to the target market. d. only through implementing a cost lecdership strategy.
1) Which of the following is NoT a reason for firms to participate in strategic alliances? a. To allow firms to combine their resources, capabilities, and core competencies. b. To develop oligopolies in a market and eliminate competition. C. To encourage beneficial partnerships between firms. d. To allow firms to pursue benefits in designing, manufacturing, or distributing goods. 2) A firm can create a competitive advantage: a. through either a cost leadership or differentiation strategy. b. by increasing its sales and net profit. c. only by ottering unique product features to the target market. d. only through implementing a cost lecdership strategy.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) Which of the following is NoT a reason for firms to participate in strategic alliances?
a. To allow firms to combine their resources, capabilities, and core competencies.
b. To develop oligopolies in a market and eliminate competition.
C. To encourage beneficial
d. To allow firms to pursue benefits in designing, manufacturing, or distributing goods.
2) A firm can create a competitive advantage:
a. through either a cost leadership or differentiation strategy.
b. by increasing its sales and net profit.
c. only by ottering unique product features to the target market.
d. only through implementing a cost lecdership strategy.
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