1 Discuss how the use of Strategic Partnering helps to alleviate the bullwhip effect.2 What is the bullwhip effect and what impacts can it have in the supply chain?3 Discuss and elaborate on the following statement: “The selection of a superior location network can create substantial competitive advantage

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1 Discuss how the use of Strategic Partnering helps to alleviate the bullwhip effect.2 What is the bullwhip effect and what impacts can it have in the supply chain?3 Discuss and elaborate on the following statement: “The selection of a superior location network can create substantial competitive advantage.“4 What are the penalties of facing highly variable demand? Are there any advantages?5 Show the elements involved in the process of deciding when to order and how much to order by using a ‘sawtooth model’ of inventory.6 Distinguish between using an exact optimization technique and a heuristic to solve a problem?7 Explain why risk pooling across locations is attractive to extended supply chains.8 Discuss five (5) ways that the lead times within a supply chain can be reduced.9 “CycleWorld distributes the majority of their orders for pushbikes across 60 vendors so it was very important for them to manage this at a network rather than a local level. They implemented Electronic Data Exchange (EDI) technology coupled with Enterprise Resource Planning (ERP) software and other technologies to effectively manage their inventory across their multi-site distribution environment.” Name and then briefly discuss three outcomes CycleWorld would expect from a distributed inventory model that used EDI and ERP.

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