Study Guide, Chapter 08 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. An interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management. a. data collection b. proactive marketing management …show more content…
CLT interview e. focus group ____ 15. A manufacturer of dyes used for coloring all forms of textiles wants to know if there is a market for a 100 percent vegetable dye and what issues its users might have with changing from chemical-based dyes to all-natural dyes. What type of survey technique would be most appropriate for gathering this type of primary data? a. cyber focus groups b. executive interviews c. mall intercept interviews d. CLT interviews e. in-home interviews ____ 16. Suppose the state of Colorado sent out a questionnaire that included the question "What do you think of our roadway signage?" This would be an example of a(n): a. dichotomous response b. sampling frame question c. scaled-response question d. closed-ended question e. open-ended question ____ 17. When the marketers at Foot Loose Inc. were putting together their questionnaire for studying the footwear market and the shopping habits of college students, they listed five possible answers for each question and asked that the respondent choose one. This is an example of: a. open-ended questions b. closed-ended questions c. sampling frame questions d. scaled-response questions e. dichotomous responses ____ 18. A(n) _____ sample is characterized by every element in the population having a known nonzero probability of being selected. a. irregular b. probability c. nonprobability d. convenience e. field
Identify the letter of the choice that best completes the statement or answers the question.
This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?
Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.
16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. c d a a b d a d c c b d c d a
The interview consisted of 11 questions prepared in advance to help provide insight into the types
There are two types of people that were asked to take a survey. First, the teachers and assistant teachers were asked to take an eight question survey. Secondly, the parents of young children were asked to take a ten question survey. Each survey was short and all multiple
SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question.
Multiple Choice Identify the letter of the choice that best completes the statement or answers the question.
Identify the letter of the choice that best completes the statement or answers the question.
In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour
On paragraph 7, it is comprised by different sentences that Ms. Walker says, but there are not further explanation after these sentences.
b. The questionnaire should not contain any kind of bias and incorrectness in the response .
The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New