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Why Companies Do Not Keep Up With The Evolving Markets

Decent Essays

It is not that companies do not want to keep up with the evolving markets, it is simply the fact most companies cannot, due to the established technical and social infrastructures which do not have the capacity to keep up with the preferred strategic desires. The article states a main root of the of the issue is that there is a lack of urgency in both agreement and for systems that support collaboration. In order for organizations to remain competitive, they must have a IT structure that energizes the internal organization, engages customers, and strive for innovation and experimentation. The gap is when companies fail to change their habitual structure toward an IT environment that can handle rapid reconfiguration of business-process and work-flow technologies.

Also, the gap of strategic needs and IT capabilities is not just a technical issue, but also involves business personnel. For instance, with IT governance, there may be a lack in the senior managers’ methods to IT investment or with the line managers’ involvement in IT decisions. There could even be a failure for top management to train lower level employees on the evolving IT processes. There is much unknown about the IT environment for most organizations, and therefore, the lack of knowledge results in not able to maintain their competitive edge. Therefore, when making a decision about IT, top management and IT personnel need to consider several things. First, does the architecture and underlying infrastructure

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