Ever wonder why Super Bowl commercials are so costly? Well, it's all about exposure and location. The number of television viewers on Super Bowl Sunday is so high it amounts to years worth of regular advertising exposure. However, that creates a supply and demand situation, which enables the television networks to jack up the price. This price jacking occurs because everyone wants those few short spots available in an attempt to garner all the attention they can get for their brand. The attention gained during Super Bowl has expanded over the years making that time even more valuable. The commercials are later shown on television shows, the news, and the internet for months, sometimes even years after the original airing. For even more exposure, …show more content…
Other corporations take advantage of the time they pay so dearly for by creating commercials they know will carry over after the game ends. In 2006, Doritos held a Crash the Super Bowl contest, asking viewers to submit commercials they created for a chance at having the commercial appear on future Super Bowl ad spots. The event was so successful that in 2009 Doritos added a prize of one million dollars if the commercial won first place in the Super Bowl Ad Meter survey. In 2010, they added more prizes for making second and third places on the Super Bowl Ad Meter survey. Today, Super Bowl commercials have become so popular it is common for viewers to watch the game only to see the commercials. This fact has inspired companies to create parodies of previously aired commercials, along with commercial series that carry over to following years. Companies like Budweiser and Coca-Cola, have used these types of commercials to build anticipation of their next Super Bowl ad campaign. Large corporations like these are willing to fork out a lot of money because they know viewers will tune in each year to see what they come up with
People these days have seen so many commercials when it comes to a commercial break they tend not to watch it because it seems like it is always the same thing,so companies really have to spend time and money in putting together a commercial that people will remember by using rhetorical devices like pathos, logos, and ethos. By using the rhetorical devices companies like Heinz are able to make great memorable commercials that people will
The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very
There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:
The Snickers commercial was set in the wild west and was supposedly "LIVE". The scene starts off with three cowboys calling for Jeremiah (played by Adam Driver). They talk about the third quarter for a few seconds but then they all get shot. Jeremiah backs off and bumps into a building and it falls down,then the entire set starts to crumble.All the cowboy actors run away and the camera zooms out to reveal that it was a set and not a real place.the screen cuts to black and says " You ruin LIVE Superbowl commercials when you're hungry" - snickers.
It is also very obvious that some commercials are just for Superbowl. Superbowl commercials are usually very big, dramatic, sometimes serious, or inspiring. For most people, it's all about the game and who wins. But for some others, it might just be about the fun advertisements and halftime performance. The way some of these advertisements are produced are so creative and interesting that they will be remembered by many people. That's the whole goal, all of the time, money, and effort put into a thirty second to a minute
The Superbowl is the perfect time for businesses to advertise their product. There are over 100 million people who watch the Superbowl yearly which means most of those 100 million will watch their commercial. Because of all the businesses out there along with movie producers that want their movie to be put in the big event, it is quite hard to get a commercial on the Superbowl. It costs businesses quite a bit of money to do so and that is why it's almost a war between companies. Superbowl commercials have become a tradition of the Superbowl every year because fans like watching the commercials, and the businesses like getting money out of them.
Super Bowl commercials are always the one of the best parts of the Super Bowl. They persuade you to do or by something. They do this in a way that everyone loves, being funny. The commercials usually get attention, by being so funny. For instance, the skittles and Kia commercial were hilarious.
The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.
I watched the Super Bowl and found an interesting and funny ad made by TurboTax. TurboTax is a company that does tax filling easy to do online. It started with the actor Sir Anthony Hopkins, who pretty much didn’t sell anything, but mentions a free service. He was just wearing TurboTax logo slippers and drinking out of a TurboTax mug, he even named his dog TurboTax.com. He targeted all the people who would be doing their taxes soon since it’s tax season. The commercial address how easy it is to use TurboTax. How easy and quick taxes can be done through the phone, plus it is free. CBS has pushed the cost of advertising the Super bowl to $4.5 million to $5 million for 30 seconds, A 60 second spot would double the cost for TurboTax. A 60 second
The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.
Some of the super bowl commercials this year were hilarious. Some jokes however, you had to have an understanding of the inside internet jokes about them. The T-mobile commercial with Steve Harvey starts off with Steve making fun of the Verizon commercial by interrupting it and explaining how he "has to apologize, again". A few months ago Steve hosted the Miss Universe beauty pageant, and said the wrong person in front of hundreds of thousands of people. He then had to remove the crown from the lady and give it to the real winner.
Did you know that it cost 4.5 million dollars to put a thirty second ad into the Super Bowl? That's enough money to buy about 245 pounds of gold! So, why does it cost so much to put an ad into the Super Bowl? Just last year, about 111.5 million people watched the Super Bowl so it would be the perfect time to advertise a company. For 4.5 million dollars, you would have to have a REALLY great ad for your company planned.
Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola
I went on YouTube and watched the Top 10 Super Bowl Commercials of 2017, https://www.youtube.com/watch?v=XF3wOrWBKjc. The one commercial that stood out the most to me was the Skittle commercial. In the commercial there was a guy throwing skittles at the window, trying to wake up this girl, on the inside of the window the girl was catching the skittles in her mouth and so was everyone else in the house, including her mother, father, grandmother and others. The company that was being promoted was obviously Skittles. I feel that the company succeeded in promoting the product. I believe that the ad was something that created a buzz and had people talking about it. When I typed in Super Bowl commercials on YouTube it came up multiple times and
The Budweiser Clydesdales Horses first made their commercial debut over 30 years ago. Today, they still have the most anticipated Superbowl commercials. Many people do not realize how much training and preparation goes into preparing the horses for the competition. There was recently a video released that shows Robin Wiltshire, who is a horse trainer, preparing the horses for the competition.