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Business-to-Business ecommerce refers to electronic processing of transactions such as products/services or information between businesses (Shaw, 2015). It includes electronic data interchange and supply chain management. It also influences the buying decision of customers in that when customers decide on a purchase, they start by checking it

Electronic Commerce is the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet. Electronic commerce can also be defined from the following perspective:

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties.

Thanks to the availability of data, analyzing of different bidding behavior has become possible (Dass, 2011). As a result, scholars managed to take advantage of opportunity and augmented the areas of study in various aspect of online auction, for instance herding behavior (Dholakia &

Omidyar set up the business in his living room, and his first official sale was of a broken laser pointer. The website originally had the name of AuctionWeb, -until 1997. He kept the business as a hobby for the first few months, until his internet service provider started charging him extra (from $30 a month, up to $250) due to the extreme volume of traffic on the website.

According to Baye, Price and Squalli, in an auction, potential buyers compete for the right to own a good, service, or, more generally, anything in value. Auctions are used to sell a variety of things, including art, Treasury bills, furniture, real estate, oil leases, corporations, electricity and numerous consumer goods at auction sites on the Internet. When the auctions take place, the seller interest is to ensure that they receive the highest price for their item. As for the buyer, the main interest is the ability to purchase an item at a lowest cost possible.

According to Dave Chaffey (2006), E-Commerce is often thought simply to refer to buying and selling through internet. People immediately think of consumer retail purchases from companies such as Amazon. But E-commerce involves much more than electronically mediated financial transactions between organizations and customers. More commentators refer to e-commerce as all electronically mediated transactions between an organizations and third party that deals with. By this definition, non- financial transactions such as customer requests for further information would also be considered to be part of e-commerce.

Electronic commerce, commonly known as e-commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction 's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business.

Today E-Commerce has become a network of intricate commercial activities at the planetary level. E-Commerce facilitates the distribution and the exchange of goods and services. The ranges of consumer goods are very broad. One can electronically sell

E-commerce is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. E-commerce uses the World Wide Web at one point in the transaction's life-cycle, although it may include a wider range of technologies such as e-mail, mobile devices and telephones.

With the availability of the Internet, customers are now able to source for information about the products they want, do competitive price comparison and look for other channels of purchasing (Turban et al, 2006: 14-5). With online auctions and classifieds websites like Ebay and Yahoo Classifieds, it does offer another alternative for the prospective customer.

E-Commerce is a method for working together exchanges by means of the web. It deals with establishing customer to buyer relations, business to business (B2B) purchasing and offering. It involves exchanging items or administration using computers. There are many advantages and disadvantages for both consumer and economies. In developed countries like U.S., it has helped in the growth of business knowingly. It helps in expansion of client base with the ability to market products online worldwide. It functions day in day

Manzoor and Amir defined E-commerce as the buying and selling of goods and services via electronic means such as the internet. The e-commerce is generally efficient due to its availability throughout where the buyers meet the sellers online. Some services rendered to customers via e-commerce service include: automated data collection systems, mobile commerce, supply chain management, electronic data interchange, online transaction processing, electronic funds transfer, internet marketing. This service is more dependent on the Worldwide Web for its transactions apart from the technologies like the social media, mobile devices telephones and e-mails. E-commerce generally called electronic commerce is an aspect of e-business which encompasses the exchange of data to enhance payment and financing transactions related to business activities. (378)