Meteor in the Irish telecommunications industry
Meteor Mobile was established in 2001, after having been awarded Ireland’s third mobile license in the year 1998 (ComReg, 1998). Since then, the Irish start up has acquired over a million customers and built over 40 stores nationally (meteor.ie,2013). Over the course of 12 years, Meteor has become one of the 50 best workplaces in Ireland and obtained 20% of the market share (meteor.ie, 2013) in a very tough and fast developing industry.
In this essay I will assess the attractiveness of the Irish telecommunications industry before and after its deregulation in 1998 by analyzing the forces at work within the market. I will also describe Meteor’s strategy at the time and attempt to point
…show more content…
Furthermore, there was no threat of forward integration by the suppliers. As the customer base was so small suppliers depended on the wellbeing of the industry to succeed. All of these factors made supplier power very low making the industry very attractive for firms.
It is also important to address the threat of substitute products available to the market. These are products which meet the same needs as those sold by the industry. Porter argues that substitute products will limit the potential of an industry (Porter, 1979) by diminishing its growth. Back in 1998, there were not many substitute products apart from landline services. The lack of very similar substitutes in the industry contributed to its attractiveness.
In an industry composed of various players, there is guaranteed competitive rivalry. Competitive rivalry tends to be higher if there are many current and potential competitors (Porter 1979). In the case of the mobile industry in 1998, there were only two players, which meant that competition was very little. Furthermore, the market was very small, another factor limiting competition. Consumer loyalty and retention were high as people were tied into contracts. This also reduced the competition within the market. Low competitor rivalry is another attractive factor, as the firms didn’t feel threatened by others also in the industry. In conclusion, from the analysis it is clear that the
Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.
In 2014, the company’s revenue has grown dramatically with the rate of 100% per year (BigChange, 2015). Consequently, with the remarkable development, the company’s vision is to become a market leader in the Mobile Resource Management industry in the UK. The firm is continuously trying to provide the best software called JobWatch in order to improve productivity and reduce operation costs to customers. In fact, BigChange offers all in one system in which customers can have access to vehicle tracking, workforce management application and the back office software (BigChange, 2015). Customers are able to manage daily operation from quotation to issuing invoices through a smartphone. Thus the performance’s quality can be ensured and controlled
Bateman, T, & Snell, S. (2007). _Management: The New Competitive Landscape (7th ed.)_. New York: McGraw-Hill/Irwin
Aptly coined Brand name – “Birdy Mobile”, conveys the brand promise and succinctly communicates what this new service will bring. An ambitious “Big idea” that puts the consumer at the heart of the value proposition, promising a creative solution for a problem faced by millions. UK mobile phone users today are caught between long restrictive and
Supplier Power: This highlights that it is easy for suppliers to rise up their prices. This is determined by the number of suppliers, the uniqueness of their product, their control over the buyer, and the cost of changing from one buyer to another. The scarcer the supplier choices you might have, and the more you need the help and that
(MAM Class Notes, 20th Century and 21st Century Management Styles, Tuesday, October 14, 2008 )
Rivalry among existing competitors takes on many forms, including price discounting, new product introductions, advertising campaigns, and service improvements (Porter, 2008). The intensity of rivalry among competitors in an industry refers to the extent to which firms within an industry put pressure on one another and limit each other’s profit potential. If rivalry
The industry is considered to be very competitive with a number of firms entering the marketplace to address the needs of the consumers. Over the course of time, this can create sudden shifts as to
The report mainly relies on the generic strategy theory developed by Porter (Figure 1) (University of Cambridge, 2015) which broadly classifies strategy into Cost leadership
Horngren, C. T., Sundem, G. L., Stratton, W. O., Burgstahler, D., & Schatzberg, J. (2008). Introduction to management
Rivalry among the competing firms is usually the most powerful of the five competitive forces. The strategies pursued by one firm can be successfully only to the extent that they provide competitive advantages over the strategies pursued by rival firms. Malaysia mobile market is oligopoly nowadays after the consolidation in 2003. The telecommunications
The telecommunications market within Europe mainly grew within the groundwork of state monopolies. (1) The State-owned body, Telecom Eireann employed the greatest number of people in Ireland and was the worst quality
The word Meteora means in Greek, "suspended in air" and, of course, refers to the saints monasteries erected here secular orthodoxy. What created this unique cluster of rocks remains a mystery of nature, and this despite the advanced theories of scientists, unproven theories until today. But the more spectacular is the landscape offered by nature man Meteora with art as he joined his art, creating one of the most beautiful places not only in Greece but worldwide.
According to Parnell it is worth noticing here that the industry might have a completely different characteristic but can fulfill the same need of consumers (2003).The main issue is the similarity of substitutes. For example, if the price of coffee rises substantially, a coffee drinker is likely to switch over to a beverage like tea because the products are so similar. If substitutes are similar, then it can be viewed in the same light as a new entrant. Consider technology substitutes where mp4 media players took over CDs and tapes.
In 2014, there were countless articles about mobile exceeding PC traffic for the first time in history. Google announced #mobilegeddon early this year, saying, “It’s the year of the mobile”. It’s almost laughable to think that someday this was news. Especially, as it’s estimated that by 2017, 85% of the world will have access to 3G (Ericsson, 2015). If this is a glimpse into the future, then businesses require a mobile strategy.