The Value Of Customer Service As A Competitive Tool Essay

Through sustaining the customer relationships, leaders of the company have realized that “becoming nearer to the consumer” is vital for the progression.

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A differentiated product is one of the factors affecting competitive advantage, if Hot Dog Café uses this approach of developing a differentiated products more customers will want to buy from them rather than anywhere else as there will be little or no substitution in the market therefore Hot Dog Café will meet customer satisfaction and customer

1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations.

This company is fairly young she has completed all culinary prerequisites, training and licenses. That she requires to starting up a food prepping business. It started out as a special event only, for concerts and festivals. She has since evolved into catering and doing meal for order. Her specialty is Jerk Chicken, Escovish fish, Jerk Shrimp and Oxtail. As small as this company is she faces a lot of competition from larger well established business within the close proximity. Because they are terrified of new competition and a better flavor.” A combination of product- and market-development strategies is employed when expanding a market or finding a new market requires modifying the product. (Abraham)

The food service industry is one of the most competitive industries with Panera Bread in the food service industry more focused on a fast causal dining. Large corporations like McDonald, Starbucks, Chipotle, and Yum! Brand all serve their own variations of food which brings strong customer loyalty as well as give more options to customer that want to try something different. Since the industry face so many substitutes capturing and retaining customers is the biggest challenge a company can face in the food service industry. With a mix of variation of food as well as improved customer service even small restaurants are able to be profitable. With such low barriers of entry company as well as small business owners must

Having a good customer service will also increase the profit of the business. When they are able to identify new products and services, it will help the business to provide good facilities to the customer. As the customer

In order for other companies to hold market share in a competitive environment, they must continue to meet their target customers’ preferences with added value to maintain differentiation form direct competitor giants.

Due to high levels of rivalry in the food industry there is always an incentive to be innovative and continuously improve. There is also always the chance that any differentiation could be copied by competitors. Therefore, innovation remains a huge part of CPK’s

Module description This module covers the skills and knowledge required to advise on and carry out customer service strategies and to evaluate those strategies on the basis of feedback and design for service improvement. Learning outcomes Students will, upon successful completion of this unit understand the needs of both internal and

The Brownie Baker utilizes the low-cost leadership strategy as its primary business operational standard. However, I also believe that a good amount of research and market competitor awareness is implemented into The Brownie Baker’s marketing decision making processes. With the differentiation strategy placing emphasis on uniqueness, I believe The Brownie Baker borrows from this practice to adjust product features to effectively standout from competitor food product lineups on shelves. One of the ways The Brownie Baker accomplishes this effort is through its use of product packaging and design. However,

Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.

Below are some main competitors in the convenience food market. These competitors would be the key determinants in regard of the success of Home Chef. As the market of meal kit market expands, a deep understanding about the major strengths of the contenders would be a valuable source for Home Chef to recognize their threats when they build an effective differentiation strategy.

The following strategies can also be used to keep your business at a competitive edge:

Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should be designed and delivered seamlessly from the customer's point of view. Customer-driven operations lead to success. Decentralized, uncoordinated customer service provision makes for a most frustrating experience for customers.