The Road by Cormac McCarthy

The Road, a post apocalyptic novel,written by Cormac McCarthy, tells the story of a father and son traveling along the cold, barren and ash ridden interstate highways of America. Pushing all their worldly possessions in a shopping cart, they struggle to survive. Faced with despair, suicide and cannibalism, the father and son show a deep loving and caring that keeps them going through unimaginable horrors. Through the setting of a post apocalyptic society, McCarthy demonstrates the psychological effects of isolation and the need to survive and how these effects affect the relationships of the last few people on Earth.

This perhaps shows the multinational corporate power of late capitalism. Coca- cola is considered as a drink which has high poison content in it. In the film it is portrayed as one of the best product of the time. It is ironical and can also be seen as a sign of danger.

Cormac McCarthy’s brain child “The Road” is a postapocalyptic novel that illustrates the harsh reality of the world. This story serves as a truth that humans, when stripped of their humanity will take desperate measures in order to survive. The reader learns; however even when it seems all hope is lost good can still be found in the world. The son character of this story illuminates this philosophy. He is a foil of his father and shows how even a person never accustomed to the luxury of a normal life can still see goodness.

Message strategy – “Good really wins in the end.” This is in some respects a rather odd “big idea.” Contrast this with the early Coca-Cola campaigns that focused on the benefit of refreshment, something that is very relevant to the functional utility of the product. However, nowadays, that is not enough. For many years, there have been numerous alternatives that satisfy the need for quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives home an emotional benefit rather than a functional one.

The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”

Coca-Cola meanings came from various sources, most notably the changes in the culture in the United States in the 1900s. The company quickly adapted to the social and cultural changes like pop culture; throughout artwork, they were able to reach the heart of America’s youth. The company was able to take advantage of the current events; most notably the world war which helped the company’s being global.

wielding more power than any other corporation in history. [5] This imbalance of power had an enormous effect on British foreign policy, and led to the independence of the U.S. Like most of the drinks discussed in this novel, Coca-Cola was originally devised as a medical drink. More than any other product, Coca-Cola has stood as the symbol of America's “vibrant consumer capitalism.” [4] Rather than shrink at the challenge, Coca-Cola took full advantage of the challenging times it found itself in, gaining ground through the depression, and then traveling alongside our soldiers into WWII, becoming a global phenomenon.

The “Ad Industry Veterans Honored With Cola War Memorial” is a satirical article published by a website called onion. This article was written in April 9, 1997 the article is about Cola War memorial and honoring the veterans of the Cola War. This article was also written during World War II , the author uses an ironic and serious tone in order to convince American that they should forget the “Cola Wars” because it is a minor event compared to other historical events. The author's purpose is to humiliate and ridicule those who give importance to the Cola wars. The author uses rhetorical devices such as allusions, satire, and anecdotes to ridicule those who participated in these wars.

Violence is defined as a behavior involving physical or mental force intending to hurt, damage, or kill someone. In the words of Zak Ibrahim, peace is defined as the proliferation or the increase in the existence of Justice. But where does love fit in to these conversations? Violence cannot necessarily transform into love, but the presence of it is surely important. Violence involving our most loved ones, helps us find love and compassion in the toughest of situations, and leads us toward paths of peace. In this essay, examples will be drawn from Zak Ibrahim 's keynote presentation, The Road by Cormac McCarthy, Beautiful Boy; a film directed by Shawn Ku, and Harrison Bergeron by Kurt Vonnegut.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Civilization is the basis of life, driving human interaction in everyday life. The texts, Frankenstein by Mary Shelley and The Road by Cormac McCarthy, depict civilized and uncivilized situations, which reflect on and elaborate characterization. This can be seen explicitly with the creature (Frankenstein) and the boy (The Road). Both novels address the civilized and uncivilized in different approaches, however similarly emphasize the significance of the character’s traits and development. The ways that each character approaches civilized and uncivilized situations and behaviours, relate to the character’s experiences and emotions directly in the case of the creature, contrary to the inverse relationship in the case of the boy. The

“The Road” depicts a solemn and deteriorating environment that can no longer provide the fundamentals to a society due to the nuclear disaster. The sudden depletion of the resources within their environment made it difficult for the father and the son to find sustenance. They were constantly traveling towards the South looking for safe places to situate themselves because the father knew that they would not be able to survive the nuclear winter. The genre of the novel is post-apocalyptic science fiction because it revolves around a dismantling society. Cormac McCarthy’s “The Road” depicts how environmental destruction finally gave sense for people to value the world and what it had to offer.

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

What could possibly be more American than apple pie, baseball or the anonymous World War II kiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism.

The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain